Have you ever wondered what questions to ask when hiring an outsourced PPC agency? I have. You see, the prospect of building or improving your company’s Google AdWords or Bing campaign can be quite daunting. That’s why you might be considering hiring a third-party agency to do it for you. While there are several benefits of hiring a professional agency, such as the ability to scale your campaigns and automatically allocate manpower to them, there are also some disadvantages that often go overlooked. There are a few things you need to consider before hiring a PPC outsourcing Agency. Let’s look at these:
- Do You Have A Budget?
One of the first things you need to do is determine how much money you’re willing to spend on this project. Once you know that number, ask yourself if it’s realistic or not. If it seems too high for your budget, then perhaps you should consider other options like doing it yourself or taking on extra help from within your organization.
- What Is Your Agency’s Approach To PPC?
The second question you should ask is, what is their approach to PPC? Can they provide you with examples of campaigns they have run that have been successful? Do they have any experience running pay-per-click campaigns for clients similar to yours? If so, how did those campaigns perform? Were there any errors or mistakes made along the way that could have been avoided in your campaign? These are all important questions to ask when selecting an agency for your project, especially if it’s your first time outsourcing work!
- What’s Your Experience?
PPC outsourcing companies come in all shapes and sizes. Some have hundreds of employees and years of experience, while others are one-person shops with only a few years under their belts. This can make it hard to determine who has the knowledge needed to help your business succeed online. To find out what kind of agency you’re dealing with, ask about their experience working with clients like yours — especially if they have a portfolio or case studies available online. If they don’t have any testimonials or case studies listed on their website, ask them for references from previous clients so you can talk to them directly about their experience working with this agency.
- How Long Have You Been In Business?
This is one of the most important questions you can ask an agency. If they’ve been around for less than a year, they probably don’t have many clients and don’t have enough experience to handle your account.
- What Makes Your Company Different From Other Agencies?
The best way to answer this question is by showing off their portfolio of past work and testimonials from happy clients. If they can’t show you any examples of their work or don’t have any references, then run away as fast as you can!
- What Is Your Process For Managing My Account?
The best way for an agency to show its expertise is by telling you how they would manage your account and what its process looks like from start to finish. The best way for them to do this is by giving you an example of how they would handle one specific task, such as keyword research or ad copywriting, so that you can see how well it fits into the bigger picture of managing an account for maximum profitability.
- Where Do You Get Your Keywords?
A lot of companies outsource their PPC campaigns to an agency that doesn’t have its own accounts, so they have to use Google AdWords’ Search Toolbox. If that’s the case, then the keywords they’re using could be different than the ones you want.
- How Big Is Your Team?
You want to make sure the company has enough people to handle the amount of work you need to be done. If you have a small budget for PPC and don’t want to spend too much money on labour costs, then it might be worth hiring someone with a smaller team than one with 30 people on staff. However, if you have a large budget or need help managing multiple accounts, then it’s best to find an agency with a larger team that can accommodate all of your needs quickly and efficiently.
Conclusion:
When it comes to creating, growing, and maintaining an online business, there are many moving parts. If you’re looking for additional help in the digital marketing realm, sometimes it makes sense to hire outside help to bring you up to the next level. If this applies to your situation, here are some questions you’ll want to ask any potential PPC outsourcing agency you are considering.