Working effectively with email services often encounters an insurmountable obstacle on the part of mailers. The user makes a useful and targeted mailing, but constantly falls under restrictions. And sometimes – under blocking. In most cases, this is because mailing rules are violated. You can use the tips from the experts on https://reply.io/warm-up-email/ to organize your mailing list and warm up your mailing address. And for effective and easy communication with clients, special services, for example, the same Reply.io, where you can set strict rules for anti-spam.

To avoid getting caught in the spam filters, you should follow the rules written out in the legislative act CAN-SPAM. This law applies to the operation of most popular email services and is the standard for dealing with email. Avoiding the penalties associated with this law is actually quite simple:

• don’t hide your name and don’t introduce yourself as someone else;
• write in the subject line what you are advertising in the email;
• the advertisement must be clearly marked;
• your email address and your real address should be linked.

And now more details about these requirements with examples.

Don’t hide the name: email name requirements

One of the key rules is not to hide the sender’s name, i.e. do not mislead the recipient when doing mailings. The sender’s name must clearly correspond to who is sending it. That is, you can’t call the email, for example, Ford@com and do the mailing on behalf of the company, providing private, unrelated car repair services, posing as a concern. Such a scam will end in a blocking at best.

The subject line of the letter must be truthful and reflect the content of the mailing

That is the subject of the letter, which is written in the top line of the mailing, should be directly related to the text and content of the entire mailing, including its attachments. Example: The subject of the letter is written about delicious strawberries. And in the letter, itself – an offer to relax in the resorts of Greece. Such a letter can get caught in the spam filter.

If you have advertising – write it directly and everything will be ok

If the mailing is purely advertising, it is worth stating this directly and not hiding behind ambiguous wording. The main thing is not to try to fool the postal system and circumvent the law. Clear identification of the advertising nature of the message – and the spam filter is not threatened.

Tie your mailbox to a physical real address

For those who are engaged in bona fide commercial mailing this rule is not difficult at all. You need to provide a real physical address that is related to a specific email. This link can also go to other facilities recognized in a particular state as a mailing address for delivering messages to a person/company. In the U.S., it can be not only a home or apartment address, but also a mailbox registered with a mailing agency. For someone who promotes advertising such a link is only beneficial – it is additional advertising and confirmation of the seriousness and respectability of the firm.